Minding my own business, scanning some web pages this morning when I actually noticed some of the Google Adsense targeted ads at the top of the forum page I was on. It was an ad for a church in a city a couple of counties over (so much for targets), and really caused me to wonder what other churches use as their slogans. So today we have for your amazement and amusement, the "Ultimate Church Slogan Smackdown" (say it out loud with plenty of reverb for full effect).
Here's the one that started it all:
"Relevant, creative, & innovative. A real church for real people."
As opposed to irrelevant, dull, and a copycat church for copycat people.
"You never knew church could be like this"
Uh, no. (Insert most horrible images and memories here.)
"You Belong @ First"
Which First? FBC Jacksonville and FBC Dallas use the same slogan.
"A relevant biblical community."
Which one? Pharisees, Sadducee's, Essenes, Samaritans...?
We're all trying to come up with a sound bite to explain what our group of Christ Followers is about. The audience for this though, is not homogeneous. From what I have read lately about the way people look for a faith community to visit, many people check out the websites in the area first.
Do we then put on the website who we are, or who we aspire to be? If we choose the first option, I'm thinking "We're screwed up, You're screwed up" might work. Or "A time tested hypocrite recovery program".
I love the church, but come on guys, we don't have to pimp this ride. :)