Look, I'm not saying we shouldn't take advantage of increased visitor attendance and preach the Gospel and hope that God does something amazing in people's lives...
I'm just saying that if that's your strategy- wait for someone to wander within range of your Gospel cannons and then fire on them in hopes of scoring a hit, or worse yet, doing some cool things in the hopes that they might be lured within range, then I think there a better way. Less defined, less able to be controlled by the pastors, less able to brag about at pastor's conferences or have a book written about it... but better. People loving people into your community and into relationship with Jesus.
It doesn't take mailers, banners, and Cirque Du Soleil every week. Just a bunch of loving, welcoming Christ followers. People who genuinely care. People who are seeking relationships with other people, and sharing life with them. A competent all-community gathering where things work well so as not to be a distraction from what God wants to do that morning, sure... but less of a focus on Sunday mornings as the center of community and more of a focus on the community and its revolving around Jesus Himself.
I remain convinced that what we win people with, we win them to.
Go read the whole thing. That guy makes a lot of sense. Not like that's unusual. :)