It's one thing to get everything in place to do a service or outreach event. It seems to be quite another to get free publicity for it, at least in this area. Our local free paper, which received our press release two weeks ago for our "Movies in the Park" service outreach and our "Soles4Souls" challenge, did not run either today. Since the Wednesday edition of the twice weekly paper is the one thrown into every yard in the area free, and the Saturday edition is by subscription only, my guess is we'll get no help from them this time.So that whole "salt and light" marketing model that Jesus popularized? It's in for this weekend's events as well. We might get some help from the FWB paper's "Things to do this weekend" section on Friday. But we need to become instant publicity sources for this weekend. New Hope folks, break out those email lists, post on your MySpace and Facebook, bug your friends - be the human billboards I know you can be.:)
Like this guy.
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