...the church isn't marketable. Programs, conferences, services even, may be - but the church itself is not. I understand that this a polemical statement. And there will be those who vehemently disagree.
The church is a people who pick up their crosses and follow Jesus. It is a people who forget about themselves as they pour out their lives for others. It is the way of discipleship - becoming like Jesus - who laid down his life for his friends...and enemies. It is not about "living your best life now" or any other such silly talk. (Ed: Or tee-shirt slogans, gospel trinkets, FLASHy websites or other such crap.)
Marketing presupposes a product or service to market. The church is neither. It is a living breathing organism that exists for those outside of it.